hey there, i'm erran
I manage our family flower farm in the Macedon Ranges
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we grow "slow flowers"- chemical-free and seasonal - to care for the environment and our customers
It’s more work to follow the weather, but sharing vibrant, ethical blooms makes every day worth it.
guilt-free flowers
Our locally produced flowers are guilt-free because they are sustainably sourced, ethically produced, and packaged with minimal waste
no nasties
Our farm uses permaculture design and natural strategies (like companion planting) to control pests instead of using pesticides, herbicides, or fungicides
healthy soil, healthy flowers
By producing our own aerobic thermal compost and practicing no-dig farm methods, we improve the quality of the soil and encourage a diverse ecosystem that supports sustainable flower farming. We don't use any synthetic fertilizers because these can harm beneficial microorganisms and lead to long-term soil degradation
ethically produced
Our flowers are grown using sustainable methods and our labour practices are fair and equal, providing an ethical alternative to many of the flowers produced overseas
combat climate change
When you buy locally produced flowers you contribute to reduced carbon dioxide emissions from transportation and refrigeration